In this episode of the Grownlearn Podcast, host Zorina Dimitrova (Investment Matchmaker & Strategic Growth Advisor) talks to Bryan Clayton, CEO & co-founder of GreenPal—a marketplace that connects homeowners with local lawn care professionals.
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Bryan shares the real story behind building GreenPal after coming from the landscaping industry—how he learned the skills needed to build and scale a tech platform, why he chose bootstrapping over venture capital, and how relentless customer feedback became “free R&D” that shaped the product and the business model.
You’ll learn:
How Bryan went from mowing lawns to building a tech company
Bootstrapping lessons (and why many VC-funded competitors failed)
How to scale with small, achievable goals and nonstop iteration
Why customer support + customer obsession can become your growth engine
AI’s impact on operations—and what doesn’t change in real-world services
What it takes to build a focused marketplace in a massive, fragmented industry
If you’re a founder, operator, or business owner building a marketplace, scaling a service business, or trying to grow sustainably without hype—this episode is for you.
About Grownlearn: We connect premium opportunities with aligned capital and provide strategic growth advisory to help businesses optimize value and scale across Europe & the U.S.
🔔 Subscribe for more founder stories, scaling frameworks, and growth + capital insights.
(Guest reference: Bryan Clayton is listed as CEO & co-founder of GreenPal on GreenPal’s site and public profiles.)
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📺 Take a peek at our curated playlist THE CAPITAL PLAYBOOK HERE: https://www.youtube.com/playlist?list=PLTJlaeHk03J3Csa1jytu1X1JKyZ_6qTQb
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Explore Strategic Growth & Investment-Ready Opportunities with GrowNLearn
GrowNLearn, led by Zorina Dimitrova, connects select VCs, Family Offices, and Strategic Investors with precisely matched, high-growth ventures across Europe and the U.S.
We also support founders with strategic growth advisory—helping you transform your business model, increase valuation, and prepare for investment or exit.
🎯 No random pitches. No wasted time. Just targeted growth and curated deal flow.
📌 Want Curated Investment Deals?
👉 Book Your Private Briefing: https://grownlearn.org/
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🎧 Listen to the GrowNLearn Podcast
Apple: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956
Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva
Soundcloud: https://soundcloud.com/grownlearn
All platforms: https://grownlearn.onpodium.com/
📲 Follow Us on Social Media
LinkedIn: https://www.linkedin.com/company/grownlearn
X (Twitter): https://x.com/grownlearn1729
TikTok: https://www.tiktok.com/@healnlearn_grownlearn
Instagram: https://www.instagram.com/healnlearn_grownlearn/
Success Mindset Channel: https://www.youtube.com/@healnlearn
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📈 Tools for Investors & Founders
Tax Optimization for Real Estate Investors:
https://mavencostseg.referralrock.com/l/ZORINA/
FREE LinkedIn Profile Audit:
https://ps.linkedvanow.com/r5wgf
AI-Powered Lead Generation for Dealmakers:
https://ps.linkedvanow.com/tjnia9mrkt85
💬 Ready to connect with investor-ready ventures or expert advisors?
Schedule your 1:1 session → https://grownlearn.org/
+1
Bryan shares the real story behind building GreenPal after coming from the landscaping industry—how he learned the skills needed to build and scale a tech platform, why he chose bootstrapping over venture capital, and how relentless customer feedback became “free R&D” that shaped the product and the business model.
You’ll learn:
How Bryan went from mowing lawns to building a tech company
Bootstrapping lessons (and why many VC-funded competitors failed)
How to scale with small, achievable goals and nonstop iteration
Why customer support + customer obsession can become your growth engine
AI’s impact on operations—and what doesn’t change in real-world services
What it takes to build a focused marketplace in a massive, fragmented industry
If you’re a founder, operator, or business owner building a marketplace, scaling a service business, or trying to grow sustainably without hype—this episode is for you.
About Grownlearn: We connect premium opportunities with aligned capital and provide strategic growth advisory to help businesses optimize value and scale across Europe & the U.S.
🔔 Subscribe for more founder stories, scaling frameworks, and growth + capital insights.
(Guest reference: Bryan Clayton is listed as CEO & co-founder of GreenPal on GreenPal’s site and public profiles.)
---------------------------------------------------------------------------------------------------------------------------------------------
📺 Take a peek at our curated playlist THE CAPITAL PLAYBOOK HERE: https://www.youtube.com/playlist?list=PLTJlaeHk03J3Csa1jytu1X1JKyZ_6qTQb
---------------------------------------------------------------------------------------------------------------------------------------------
Explore Strategic Growth & Investment-Ready Opportunities with GrowNLearn
GrowNLearn, led by Zorina Dimitrova, connects select VCs, Family Offices, and Strategic Investors with precisely matched, high-growth ventures across Europe and the U.S.
We also support founders with strategic growth advisory—helping you transform your business model, increase valuation, and prepare for investment or exit.
🎯 No random pitches. No wasted time. Just targeted growth and curated deal flow.
📌 Want Curated Investment Deals?
👉 Book Your Private Briefing: https://grownlearn.org/
---------------------------------------------------------------------------------------------------------------------------------------------
🎧 Listen to the GrowNLearn Podcast
Apple: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956
Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva
Soundcloud: https://soundcloud.com/grownlearn
All platforms: https://grownlearn.onpodium.com/
📲 Follow Us on Social Media
LinkedIn: https://www.linkedin.com/company/grownlearn
X (Twitter): https://x.com/grownlearn1729
TikTok: https://www.tiktok.com/@healnlearn_grownlearn
Instagram: https://www.instagram.com/healnlearn_grownlearn/
Success Mindset Channel: https://www.youtube.com/@healnlearn
---------------------------------------------------------------------------------------------------------------------------------------------
📈 Tools for Investors & Founders
Tax Optimization for Real Estate Investors:
https://mavencostseg.referralrock.com/l/ZORINA/
FREE LinkedIn Profile Audit:
https://ps.linkedvanow.com/r5wgf
AI-Powered Lead Generation for Dealmakers:
https://ps.linkedvanow.com/tjnia9mrkt85
💬 Ready to connect with investor-ready ventures or expert advisors?
Schedule your 1:1 session → https://grownlearn.org/
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