In this episode of GrownLearn, host Zorina Dimitrova sits down with Andrea Iorio — one of Brazil’s most sought-after keynote speakers and a global authority on digital transformation, leadership, and human behavior in the age of AI.

Andrea shares his groundbreaking approach to AI implementation, focusing not on the technology itself but on people, mindset, and ethics. Drawing from his roles as Head of Tinder Latin America and Chief Digital Officer at L’Oréal Brazil, he explains why most AI projects fail — and how leaders can build the skills and governance needed for long-term success.

Together, Zorina and Andrea explore:

Why AI success depends on human soft skills — not just data and algorithms

How to create a culture of adaptability, empathy, and curiosity in business

The three pillars of skill transformation from Andrea’s upcoming book Between You and AI

Why behavioral change, not technical training, drives digital transformation

Whether you’re a business leader, innovator, or lifelong learner, this conversation will challenge how you think about technology, leadership, and growth in the AI era.

Instagram : @aiorio_br

Linkedin : www.linkedin.com/in/andreaiorio/

Latest Book: https://www.amazon.com/Between-You-AI-Unlock-AI-Driven/dp/1394357982
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📺 Take a peek at our curated playlist Business Model Transformation: https://www.youtube.com/playlist?list=PLTJlaeHk03J0lwEsQYIZ1wpaqJrxJYa28
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