AI search is changing how customers discover businesses. But does the rise of ChatGPT search, Google AI Overviews and generative search mean traditional SEO is becoming obsolete? And how can companies use AI in marketing without replacing human judgment? In this episode of the Grownlearn Capital Podcast, host Zorina Dimitrova speaks with Cameron LiButti, Founder of Bidview Marketing, about AI marketing strategy, AI search, SEO, local search, Google Maps, ChatGPT, Gemini and what businesses should do as customer discovery shifts across traditional and generative search. Cameron brings more than 18 years of experience across engineering and digital marketing. Before founding Bidview Marketing, he worked as an engineer designing MEP systems for Chicago high-rises and universities. Today, he applies the same analytical, systems-based thinking to marketing for professional service businesses, including medical practices, law firms, engineering firms and private equity roll-ups. In this conversation, we cover: • AI search vs traditional SEO, and why abandoning strong SEO too early can be costly • Cameron’s 10-80-10 AI model, where humans control the input and output while AI handles much of the analysis • Why he wants his team to “prompt less,” using context, company rules and a vector database • AI-ready websites, Cloudflare and Microsoft Clarity • ChatGPT search, Gemini, Google AI search and generative engine optimization • Fan-out queries, AI citations, YouTube and LinkedIn • Local SEO, Google Maps and why proximity can still decide who wins • Competitor analysis, marketing ROI and fractional CMO strategy • Private equity roll-ups and the risk of acquiring a business whose value depends too heavily on a departing founder or practitioner A key takeaway: AI search does not affect every industry in the same way. Cameron explains why some professional service businesses are already generating significant new business through ChatGPT, while others still depend heavily on Google Search, Maps and reviews. CONNECT WITH CAMERON LIBUTTI Bidview Marketing: https://www.bidviewmarketing.com/ Email: [cameron@getbidview.com](mailto:cameron@getbidview.com) LinkedIn: Cameron LiButti ABOUT GROWNLEARN Grownlearn explores business model transformation, strategic growth, capital, AI and the forces reshaping how companies compete and scale. Hosted by Zorina Dimitrova, Strategic Growth & Capital Advisor. 📺 Insights on AI playlist: https://www.youtube.com/playlist?list=PLTJlaeHk03J2hGDSXMS0nSgKsL38JprPg 🚀 EXPLORE STRATEGIC GROWTH & INVESTMENT-READY OPPORTUNITIES WITH GROWNLEARN Grownlearn, led by Zorina Dimitrova, connects select VCs, Family Offices and Strategic Investors with precisely matched high-growth ventures across Europe and the U.S. We also support founders with strategic growth advisory, helping companies strengthen their business model, increase valuation, prepare for investment and navigate growth toward exit. 📌 Want curated investment opportunities? Book a private briefing: https://grownlearn.org/ 🎧 LISTEN TO THE GROWNLEARN PODCAST Apple: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956 Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva SoundCloud: https://soundcloud.com/grownlearn All platforms: https://grownlearn.onpodium.com/ 📲 FOLLOW GROWNLEARN LinkedIn: https://www.linkedin.com/company/grownlearn X: https://x.com/grownlearn1729 TikTok: https://www.tiktok.com/@healnlearn_grownlearn Instagram: https://www.instagram.com/healnlearn_grownlearn/ 📈 TOOLS FOR INVESTORS & FOUNDERS Tax Optimization for Real Estate Investors: https://mavencostseg.referralrock.com/l/ZORINA/ FREE LinkedIn Profile Audit: https://ps.linkedvanow.com/r5wgf AI-Powered Lead Generation for Dealmakers: https://ps.linkedvanow.com/tjnia9mrkt85 --- 🎬 EPISODE CHAPTERS 00:00 - 01:44 Podcast Intro & How AI Is Reshaping Marketing 01:44 - 04:04 From Engineer to Marketing Founder: Cameron LiButti & Bidview Marketing 04:04 - 10:37 The 10-80-10 AI Model: Scaling Teams Without Replacing Human Judgment 10:37 - 13:20 AI-Ready Websites: Cloudflare, Microsoft Clarity & Emerging AI Tools 13:20 - 16:47 Professional Services Marketing: SEO, YouTube, Paid Ads & Lead Generation 16:47 - 19:13 Can Small Businesses Still Win? How a Manhattan Practice Grew 50%+ a Year 19:13 - 23:37 Fractional CMO Strategy, Competitor Gaps & Marketing ROI 23:37 - 27:58 Competitive Positioning, Blue Ocean Strategy & Private Equity Roll-Ups 27:58 - 31:44 Local SEO & Google Maps: Why Location Can Determine Who Wins 31:44 - 34:20 AI Search vs SEO: ChatGPT Leads, Google Search & When to Change Strategy 34:20 - 37:33 AI SEO: Fan-Out Queries, YouTube, LinkedIn & Reddit as Citation Sources 37:33 - 38:44 Will Google Win AI Search? ChatGPT, Gemini & the Future of Search 38:44 - End Final Takeaways & How to Connect with Cameron LiButti #AISearch #AISEO #MarketingStrategy

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