How do you stop undercharging, rebuild your pricing confidence, and scale profitably — without burnout? In this episode of the Grownlearn Podcast, I speak with Linda Hunt, Money Clarity Catalyst, PricingPower Strategist, founder of SUMSOLUTIONS LLC (Website: https://www.sumsolutions.com/), and author of The Money Conversation. Linda shares her journey from corporate accounting to entrepreneurship — and how she transformed her business from hourly billing to value-based and success-based pricing models. We dive into: ✔️ Why service providers struggle with imposter syndrome and underpricing ✔️ How to move from hourly rates to value-based pricing ✔️ The rise of success-based fee structures in consulting ✔️ How AI is reshaping accounting and service businesses ✔️ Why nervous system regulation and confidence impact your pricing ✔️ How to communicate your value clearly and build client trust ✔️ The psychology behind “The Money Conversation” If you’re a consultant, advisor, service provider, or entrepreneur looking to increase profitability and lead with clarity — this episode gives you practical tools and strategic insights to reposition your pricing and scale sustainably. As a Strategic Growth Advisor and Investment Matchmaker, I’m passionate about helping founders build businesses that are financially optimized, investor-ready, and positioned for long-term value creation. 🎯 Ready to rethink your pricing strategy and grow with confidence? Watch until the end. --------------------------------------------------------------------------------------------------------------------------------------------- 📺 Take a peek at our curated playlist THE CAPITAL PLAYBOOK HERE: https://www.youtube.com/playlist?list=PLTJlaeHk03J3Csa1jytu1X1JKyZ_6qTQb --------------------------------------------------------------------------------------------------------------------------------------------- Explore Strategic Growth & Investment-Ready Opportunities with GrowNLearn GrowNLearn, led by Zorina Dimitrova, connects select VCs, Family Offices, and Strategic Investors with precisely matched, high-growth ventures across Europe and the U.S. We also support founders with strategic growth advisory—helping you transform your business model, increase valuation, and prepare for investment or exit. 🎯 No random pitches. No wasted time. Just targeted growth and curated deal flow. 📌 Want Curated Investment Deals? 👉 Book Your Private Briefing: https://grownlearn.org/ --------------------------------------------------------------------------------------------------------------------------------------------- 🎧 Listen to the GrowNLearn Podcast Apple: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956 Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva Soundcloud: https://soundcloud.com/grownlearn All platforms: https://grownlearn.onpodium.com/ 📲 Follow Us on Social Media LinkedIn: https://www.linkedin.com/company/grownlearn X (Twitter): https://x.com/grownlearn1729 TikTok: https://www.tiktok.com/@healnlearn_grownlearn Instagram: https://www.instagram.com/healnlearn_grownlearn/ Success Mindset Channel: https://www.youtube.com/@healnlearn --------------------------------------------------------------------------------------------------------------------------------------------- 📈 Tools for Investors & Founders Tax Optimization for Real Estate Investors: https://mavencostseg.referralrock.com/l/ZORINA/ FREE LinkedIn Profile Audit: https://ps.linkedvanow.com/r5wgf AI-Powered Lead Generation for Dealmakers: https://ps.linkedvanow.com/tjnia9mrkt85 💬 Ready to connect with investor-ready ventures or expert advisors? Schedule your 1:1 session → https://grownlearn.org/ 🎬 Episode Chapters 01:15 - 05:04: Podcast Intro & Linda Hunt’s Journey from Corporate Accounting to Pricing Strategy 05:04 - 09:11: Imposter Syndrome & Why Service Providers Undercharge 09:11 - 14:07: AI in Accounting & Why Human Judgment Still Wins 14:07 - 18:32: From Hourly Billing to Value-Based Pricing Models 18:32 - 21:31: Success-Based Fees in Consulting: Risks & Opportunities 21:31 - 25:46: Service Level Agreements, Measurable Outcomes & Client Co-Accountability 25:46 - 28:07: Pricing Confidence, Nervous System Regulation & Communication 28:07 - 31:19: The Money Conversation Book & Practical Pricing Reset Strategies 31:19 - End: Final Takeaways & How to Connect with Linda Hunt

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