In this episode of the Grownlearn podcast, host Zorina Dimitrova sits down with Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding. With 25+ years of branding expertise and a client list that spans public and private companies, Jamie dives deep into how businesses can scale strategically by aligning their brand with purpose and performance. You'll hear how branding transforms companies—not just visually, but fundamentally—using Jamie’s proprietary 4-step IDEA Method. He also shares thoughts on the shift toward virtual creative teams, why branding is more important than ever in the age of AI, and how a strong brand can help weather even literal wildfires. If you're an entrepreneur, startup founder, or part of a growing business wondering how to level up your brand for real growth—this one's for you. 🔗 Learn more about Jamie’s work at fluxbranding.com ---------------------------------------------------------------------------------------------------------------------------------------------------.. Want to unlock the secrets of business growth and transformation?📺 Explore our curated playlist here: https://www.youtube.com/playlist?list=PLTJlaeHk03J0lwEsQYIZ1wpaqJrxJYa28 About Grownlearn: Welcome to GrowNLearn, where innovation meets expertise in business growth, business transformation, and leadership development. We empower entrepreneurs and business leaders with data-driven insights and tailored strategies that drive success. Whether you’re looking to scale your business, develop a success mindset, or learn how to grow a startup, GrowNLearn is your trusted partner in navigating today’s competitive market. Connect with Us: Website: https://grownlearn.org/ Podcast Page: https://grownlearn.onpodium.com/ Apple Podcast/i-tunes: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956 Soundcloud: https://soundcloud.com/grownlearn Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva Follow Us on Social Media: Linkedin Page: https://www.linkedin.com/company/grownlearn X.com: https://x.com/grownlearn1729 TikTok: https://www.tiktok.com/@healnlearn_grownlearn IG: https://www.instagram.com/healnlearn_grownlearn/ HealnLearn Channel - Success Mindset: /@healnlearnLinkedIn: /grownlearn X (Twitter): https://x.com/grownlearn1729 TikTok: /healnlearn_grownlearn Instagram: /healnlearn_grownlearn HealnLearn Channel - Success Mindset: /@healnlearn Additional Resources FREE LinkedIn Profile Audit: 👉 https://ps.linkedvanow.com/r5wgf AI-Powered Lead Generation: Create a constant inflow of qualified leads with our advanced AI tools paired with expert human lead nurturing: 👉 https://ps.linkedvanow.com/tjnia9mrkt85 ------------------------------------------------------------------------------------------------------------------------------------------ Chapters: 00:00:00-00:06:25: Flux Branding’s Resilience Amidst Wildfires 00:06:26-00:20:26: Branding in an AI-Driven World: The IDEA Method 00:20:27-00:26:33: Why Companies Rebrand: M&A, Crisis, Growth 00:26:34-00:33:14: Tools, Strategy, and DIY Branding Resources 00:33:15-00:37:05: Industry Trends: Virtual Teams & Independent Talent 00:37:06-00:41:00: Long-Term Brand Investment & Jamie’s Contact Info

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