In this episode of the Grownlearn podcast, host Zorina Dimitrova sits down with Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding. With 25+ years of branding expertise and a client list that spans public and private companies, Jamie dives deep into how businesses can scale strategically by aligning their brand with purpose and performance.
You'll hear how branding transforms companies—not just visually, but fundamentally—using Jamie’s proprietary 4-step IDEA Method. He also shares thoughts on the shift toward virtual creative teams, why branding is more important than ever in the age of AI, and how a strong brand can help weather even literal wildfires.
If you're an entrepreneur, startup founder, or part of a growing business wondering how to level up your brand for real growth—this one's for you.
🔗 Learn more about Jamie’s work at fluxbranding.com
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About Grownlearn:
Welcome to GrowNLearn, where innovation meets expertise in business growth, business transformation, and leadership development. We empower entrepreneurs and business leaders with data-driven insights and tailored strategies that drive success. Whether you’re looking to scale your business, develop a success mindset, or learn how to grow a startup, GrowNLearn is your trusted partner in navigating today’s competitive market.
Connect with Us:
Website: https://grownlearn.org/
Podcast Page: https://grownlearn.onpodium.com/
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Chapters:
00:00:00-00:06:25: Flux Branding’s Resilience Amidst Wildfires
00:06:26-00:20:26: Branding in an AI-Driven World: The IDEA Method
00:20:27-00:26:33: Why Companies Rebrand: M&A, Crisis, Growth
00:26:34-00:33:14: Tools, Strategy, and DIY Branding Resources
00:33:15-00:37:05: Industry Trends: Virtual Teams & Independent Talent
00:37:06-00:41:00: Long-Term Brand Investment & Jamie’s Contact Info
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