In this episode of the Grownlearn Podcast, host Zorina Dimitrova (Investment Matchmaker & Strategic Growth Advisor) talks to Bryan Clayton, CEO & co-founder of GreenPal—a marketplace that connects homeowners with local lawn care professionals. LinkedIn +1 Bryan shares the real story behind building GreenPal after coming from the landscaping industry—how he learned the skills needed to build and scale a tech platform, why he chose bootstrapping over venture capital, and how relentless customer feedback became “free R&D” that shaped the product and the business model. You’ll learn: How Bryan went from mowing lawns to building a tech company Bootstrapping lessons (and why many VC-funded competitors failed) How to scale with small, achievable goals and nonstop iteration Why customer support + customer obsession can become your growth engine AI’s impact on operations—and what doesn’t change in real-world services What it takes to build a focused marketplace in a massive, fragmented industry If you’re a founder, operator, or business owner building a marketplace, scaling a service business, or trying to grow sustainably without hype—this episode is for you. About Grownlearn: We connect premium opportunities with aligned capital and provide strategic growth advisory to help businesses optimize value and scale across Europe & the U.S. 🔔 Subscribe for more founder stories, scaling frameworks, and growth + capital insights. (Guest reference: Bryan Clayton is listed as CEO & co-founder of GreenPal on GreenPal’s site and public profiles.) --------------------------------------------------------------------------------------------------------------------------------------------- 📺 Take a peek at our curated playlist THE CAPITAL PLAYBOOK HERE: https://www.youtube.com/playlist?list=PLTJlaeHk03J3Csa1jytu1X1JKyZ_6qTQb --------------------------------------------------------------------------------------------------------------------------------------------- Explore Strategic Growth & Investment-Ready Opportunities with GrowNLearn GrowNLearn, led by Zorina Dimitrova, connects select VCs, Family Offices, and Strategic Investors with precisely matched, high-growth ventures across Europe and the U.S. We also support founders with strategic growth advisory—helping you transform your business model, increase valuation, and prepare for investment or exit. 🎯 No random pitches. No wasted time. Just targeted growth and curated deal flow. 📌 Want Curated Investment Deals? 👉 Book Your Private Briefing: https://grownlearn.org/ --------------------------------------------------------------------------------------------------------------------------------------------- 🎧 Listen to the GrowNLearn Podcast Apple: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956 Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva Soundcloud: https://soundcloud.com/grownlearn All platforms: https://grownlearn.onpodium.com/ 📲 Follow Us on Social Media LinkedIn: https://www.linkedin.com/company/grownlearn X (Twitter): https://x.com/grownlearn1729 TikTok: https://www.tiktok.com/@healnlearn_grownlearn Instagram: https://www.instagram.com/healnlearn_grownlearn/ Success Mindset Channel: https://www.youtube.com/@healnlearn --------------------------------------------------------------------------------------------------------------------------------------------- 📈 Tools for Investors & Founders Tax Optimization for Real Estate Investors: https://mavencostseg.referralrock.com/l/ZORINA/ FREE LinkedIn Profile Audit: https://ps.linkedvanow.com/r5wgf AI-Powered Lead Generation for Dealmakers: https://ps.linkedvanow.com/tjnia9mrkt85 💬 Ready to connect with investor-ready ventures or expert advisors? Schedule your 1:1 session → https://grownlearn.org/ 🎬 Episode Chapters 00:00 - 01:15: Podcast Intro & What You’ll Learn About Bootstrapping and Scaling 01:15 - 07:31: GreenPal Origin Story: From Lawn Care Entrepreneur to Tech Founder 07:31 - 13:31: Customer Feedback = Free R&D (and Learning Multiple Skills Fast) 13:31 - 19:50: Bootstrapping GreenPal: Why Bryan Said No to Venture Capital 19:50 - 25:19: AI in Operations, Product, and Support + Staying Focused on One Vertical 25:19 - End: Scaling to 300,000+ Users, Becoming a Household Name & Founder Motivation

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