Ken Schmidt, the mastermind behind Harley-Davidson's remarkable turnaround, is a leading expert in authentic leadership and customer loyalty. As the former Director of Corporate Communications at Harley, he played a pivotal role in restoring the brand’s dominance. Ken is also the author of the bestselling book, Make Some Noise: The Unconventional Road to Dominance, where he shares his groundbreaking approach to brand-building and leadership.
In my latest conversation with Ken, we discuss why focusing solely on what you do can kill your competitiveness and how to stand out by creating meaningful connections rather than blending in.
? Watch the full video: "How to Create Loyalty and Stay Competitive with Ken Schmidt": https://youtu.be/9N0TMZq1KRE
? Listen: https://grownlearn.onpodium.com/
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