Legendary operator and author Gui Costin (Founder & CEO, Dakota) breaks down how a failed content bet became a growth flywheel: Dakota Live—a weekly sales meeting turned show that shares real investor intel and creates trust at scale. We get into raising from RIAs, sales coaching (his 4 principles of fundraising), and the “no-policy policy” that built a high-trust culture. Gui also shares why kindness + clear expectations outperform, how hiring for culture compounds, and how to convert content into pipeline without the gimmicks. Host: Zorina Dimitrova Books referenced: Millennials Are Not Aliens, The Dakota Way, and Gui’s new leadership book Be Kind. --------------------------------------------------------------------------------------------------------------------------------------------- 📺 Explore our curated playlist THE CAPITAL PLAYBOOK HERE: https://www.youtube.com/playlist?list=PLTJlaeHk03J3Csa1jytu1X1JKyZ_6qTQb --------------------------------------------------------------------------------------------------------------------------------------------- Explore Strategic Growth & Investment-Ready Opportunities with GrowNLearn GrowNLearn, led by Zorina Dimitrova, connects select VCs, Family Offices, and Strategic Investors with precisely matched, high-growth ventures. We also support founders with strategic growth advisory—helping you transform your business model, increase valuation, and prepare for investment or exit. 🎯 No random pitches. No wasted time. Just targeted growth and curated deal flow. 📌 Want Curated Investment Deals? 👉 Book Your Private Briefing: https://grownlearn.org/ --------------------------------------------------------------------------------------------------------------------------------------------- 🎧 Listen to the GrowNLearn Podcast Apple: https://podcasts.apple.com/at/podcast/grownlearn/id1515759956 Spotify: https://open.spotify.com/show/1bUIDGbSQl4BlHeNeeJfva Soundcloud: https://soundcloud.com/grownlearn All platforms: https://grownlearn.onpodium.com/ 📲 Follow Us on Social Media LinkedIn: https://www.linkedin.com/company/grownlearn X (Twitter): https://x.com/grownlearn1729 TikTok: https://www.tiktok.com/@healnlearn_grownlearn Instagram: https://www.instagram.com/healnlearn_grownlearn/ Success Mindset Channel: https://www.youtube.com/@healnlearn --------------------------------------------------------------------------------------------------------------------------------------------- 📈 Tools for Investors & Founders Tax Optimization for Real Estate Investors: https://mavencostseg.referralrock.com/l/ZORINA/ FREE LinkedIn Profile Audit: https://ps.linkedvanow.com/r5wgf AI-Powered Lead Generation for Dealmakers: https://ps.linkedvanow.com/tjnia9mrkt85 💬 Ready to connect with investor-ready ventures or expert advisors? Schedule your 1:1 session → https://grownlearn.org/ --------------------------------------------------------------------------------------------------------------------------------------------- Chapters 00:01:12–00:07:11 — Dakota’s Pivot to Live Content 00:07:12–00:09:13 — Marketplace Momentum 00:09:14–00:14:48 — Kindness, Clarity, and the No-Policy Policy 00:14:49–00:20:06 — Data, Demos, and Who It’s For 00:20:07–00:27:30 — Mentorship that Changes Trajectories

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